Marangoni: increased market share and profitability in direct truck and earthmoving retreading in the first 9 months of the year.

During a recent sales meeting, the Marangoni Spa truck and earthmoving division management underlined how, despite the market and overall demand not being expected to pick up over the coming months, the company intends to confirm the development plans and positive results achieved this year also for 2013.

Though operating in the European heavy transport and site/quarry market, which is in deep recession and registered double-digit drops in both the new tyre and retreaded tyre segments,  the Rovereto-based company division increased its market share and profitability both in Italy and the main European markets in the first nine months of 2012.

Sales volumes essentially remained stable, however the truck and earthmoving tyre sector recorded an increase in turnover in all main European markets, accompanied by a clear improvement in operating margins.

The results achieved in terms of sales and revenue have been possible thanks to a series of actions and investments regarding both the product range, with the introduction of many new products, and dealings with the distribution supply chain, through a series of training and IT activities. The latter involved the entire sales and service organisation, both in Italy, where the company directly supplies around a hundred sales outlets, and on the main European markets, where it operates through specialist sales subsidiaries and distributors.

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